October 26, 2017 Blog 1 Comment

Email marketing is an effective, simple, easy, fast and stunning way to stay connected with your clients while also promoting your business. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time of high production costs. Follow these simple tips for email marketing.
Today we are going to show you some simple and easy tips for your email marketing. Follow this simple and easy tips and tricks for a better automation performance of email marketing in Pakistan or anywhere in the world.

Mobile Optimization

Round about 88% of people prefer to read email on mobile devices. You must need to make a responsive template for email marketing that with generate automation result which you expect from your campaign. Analyzing your email campaigns will allow you to collect data on the performance of buttons/links. For a better email marketing automation you must need to collect a survey report from your previous campaigns and redesign the email marketing template to drive more conversions and better email marketing automation performance.

Clear, concise content and messaging

Keep your e-newsletter brief. Long, text heavy emails can affect your deliver ability, get cut off by certain email clients and be difficult to load on mobile devices. Add “read more” here links! The automation result of concise content is more than a better design email marketing template. You must need to focus on the content nor on the design.

Add Social Media Buttons

You must need to add social media account links in the form of clickable button. For getting a better automation survey report social media buttons will help you more. Adding social media share buttons means your content can be shared among the people that follower your subscribers. This could lead to increase subscriptions from social media.

Use Pre-Header Text

This provides you with the opportunity to expand on the subject line of the email to provide more information of the content inside. The chance of getting response from digital marketing is more if your product stands out from the crowd.
Segment your audience:
For getting more audience as a result from email marketing automation you must need to segment your audience. Over time your open rates and clicks rates will decline if you don’t remove subscribers who receive emails, but don’t engage with them. Trying re-engaging them with incentives and if they still don’t engage remove from regular email list. Audience getting is one of the tough stage in digital marketing, segment of audience will understand you which type of marketing data you need to deliver to you targeted audience.

Make Email Sign-Up easy

Make e-news sign up prominent throughout your website. It’s important at this stage to keep information required to a minimal to prevent deterring your audience from signing up. You can collect more data through update forms of a survey in the future.

Information you’re Audience

Don’t use a generic notifications such as “thanks for signing up”. You should inform your subscriber of what they expect to receive form you, the frequency and how they can change their preferences and even opt out. Target your audience data from your social media sources. 43% of people like your business if you email them less. You must make an email mail marketing campaign after 3 to 4 month in this way your audience will also inform about your new products and also you will not lost your audience.

A/B Testing

Try out different formats, designs and content among your subscribers. Look at data and compare to see which results in better open rates and click rates. For better email marketing result you must first test it and then launch your email marketing campaign and you have a better marketing automation result as a whole.

8 Second Rule

You have 8 second to engage your subscriber. So make sure you have an important message at the top of the email body to engage reader and get their attention in a second. 8 second rule is an easy and simple tips for better marketing automation result as a whole.

Hope the above tips will help you crate fascinating copy that engages your readers, express business message and create an efficient calls for action.

Written by viremp